DDB - Associate Creative Director [ April 2018 - Present ]
- Still leading a team of creatives on one of Singapore's most iconic brands
- Still pushing creative quality on every aspect of its communications.
- Setting strategic directions on upcoming campaigns with the McDonald's marketing team.
DDB - Creative Group Head [Jan 2017 - Mar 2018]
- Tasked with managing a team of creatives on the McDonalds's account.
- Ensuring quality creative output on every campaign and communication.
- Launched McDonald’s Nasi Lemak Burger, and helping the product to become the brand’s best-selling burger in 39 years.
- Pitched and successfully acquired the McDelivery and McCafe business.
- Picked up 2 Silvers and 5 Bronzes at the Creative Circle Awards 2017.
DDB - Art Director (April 2015 - December 2016)
- Handled campaigns which include McDonald's, StarHub, Airforce, Electrolux
- Part of pitch team which won the Heineken business in 2016.
- Part of a 2 man pitch team which won the NVPC account in 2015.
BBDO - Art Director [Nov 2012 - Apr 2015]
- Intrinsic in driving BBDO Singapore to reclaim Agency of the Year twice in a row at Creative Circle Awards 2014. On top of which, was part of a 3 man team that clinched the winners trophy for NexGen 48 hours Challenge organized by Association of Accredited Advertising Agents Singapore.
- Handling a broad range of acclaimed accounts including SingTel, Hewlett-Packard, Mercedes-Benz, Guinness, Tiger Beer, Visa, Exxon Mobil, Listerine, Banyan Tree Hotels & Resorts.
- Played a pivotal role in SingTel's Hawker Heroes. An integrated campaign which later went on to win more than 20 creative and marketing awards worldwide. It garnered over $4 million worth of PR value, a significant increase of followers and was also archived in the National Library of Singapore.
- Part of the core creative team which led Mercedes-Benz to become Singapore's best selling automobile brand in 2014. Mercedes-Benz CLA's Corporate Rockstar campaign was featured in Singapore Press Holding's Best Print of the Week in 2013, and the project eventually picked up a gold in SPH Ink Awards 2014.
- Was an integral part in pushing BBDO Singapore to be ranked Agency of the Year in Creative Circle Awards 2013.
Grey Group - Junior Art Director [Apr 2011 - Nov 2012]
- Worked on an extensive range of accounts including ESPN, Qatar Airways, Glaxosmithkline (Ribena, Horlicks), Metro Departmental Stores, KFC, Birla Tyres, Fortis Healthcare Group
- Part of pitch team which successfully retained WSH Singapore account (Work, Safety and Health, under Ministry of Manpower Singapore.)
- Played a crucial role in clinching Fortis Healthcare Group (An established chain of super speciality hospitals)
- 2nd Runner-Up in Mediacorp Young Lions Competition 2012
Arcade - Freelance Art Director
- Worked on integrated campaigns for CLEAR Shampoo (Unilever) and Citibank