Gojek | The Flow
How do we launch GoJek's ride hailing and food delivery services into South East Asia and also demonstrate its aim to remove barriers and obstacles from consumers’ lives?
We created a visual metaphor that represents what you can expect from GoJek's services, the removal of everyday frictions and obstacles to bring more people, more flow in their daily life where everything just works.
We created a world where everything just flows – representing everything customers can expect from Gojek. A stylised landscape where cars, people, motorbikes seamlessly co-exist to take all the chaos out of life. A grand performance where human, machines and spaces come together in an unbelievable, coordinated stunt of an epic scale.
Initial visualization of Gojek world
Behind the scenes and campaign overview: