McDonald’s Food War
To hype Singaporeans up for their 52nd National day, McDonald’s created a uniquely Singaporean burger inspired by a popular local dish: Nasi Lemak
Although Singaporeans see Nasi Lemak as a local dish, our neighbours Malaysia consider it their national dish. As nothing stirs emotions like patriotism, we tapped into Singapore and Malaysia’s long-held food rivalry by declaring the “Nasi Lemak” Burger as Just for you, Singapore.
This simple declaration kickstarted a food fight of epic proportions, with both Singaporeans and Malaysians staking their claim over Nasi Lemak. Turning McDonald’s’ “Nasi Lemak” Burger into a worldwide sensation.