Head & Shoulders | The Chase
How do we launch Head & Shoulders’ new line of products in Japan where male dandruff is a common yet stigmatized problem?
We broke all the category conventions with a fast-paced, action-packed animated adventure that sheds light on male dandruff. The Chase is a series of animated adventures telling the story a spy on the run who discovers he has dandruff and ultimately overcomes it with h&s Scalp.
Character design of Ando and Takashi:
We also created two tactical films where Ando comes to the rescue of those facing dandruff issues in real life situations. The brand effectively tackles men’s fear of judgement over dandruff in a new way; a light-hearted and humorous approach that destigmatizes the topic and offers a simple solution.